DRAGGG is a showroom that shows brand identity with the concept 'the moment the anchor, the logo of JW Anderson, is dragged.' As the visitor enters the space turning capstan, anchor is dragged and the space experience begins. At that moment, inertia is on the ship, and the anchor leaves traces in the ocean. Visitor can experience inertia as a collaboration showroom that shows JWA's influence on other brands. The main showroom shows 'the unpredictable reinterpretation' of JWA through the traces.