SMTATION is a dessert brand store of SM Entertainment. This space is a station standing at the border of dimensions: metaphorizes the value of SM Ent, 'Joy beyond the boundary', which gives everyone pleasure beyond all boundaries-country, race, and gender. Each space is based on SM Culture Universe, and shows the contrast between the futuristic and the classic. The desserts are inspired by the music of their artists and are displayed on the track, the point where the two spaces meet.