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POP+ALE

Sensory cocktail module

Seohee Hong / Soojin Chae

POP+ALE enriches the experience of the cocktail bar by proposing sensory modules, stimulating overall enjoyment in the selection of cocktails. When you hold and feel the module, it activates your senses of vision, smell, and touch, enabling you to imagine the taste of cocktails as the module explores its color, fragrance, and texture. Therefore bartenders and customers become more interactive to explore different cocktails and finally savor the taste of drinks with satisfaction and amusement.

















The modules consist of two parts: heads and bodies. Heads display two main tastes mixed according to the taxonomy pattern. The height of bodies express the level of alcohol, inspired by the linguistic expression of ‘heavy and light’ taste of drink.



























































PROFILE

All page content is property of Seohee Hong , Soojin Chae .

  • 채수진홍서희-4_profile_SeoheeHong.jpg

    Seohee Hong

    Bio

    I am interested in products, UX/UI, and graphic design. I always try to design something comfortable but playful to use.

    Contribution

    Product design, UX

  • 채수진홍서희-4_profile_SoojinChae.jpg

    Soojin Chae

    Bio

    Interested in studying methods of visualizing concept, I enjoyed in building overall graphic mood and the concept of product design in this project.

    Contribution

    Product design, Branding

Project keyword
  • UX

  • UI

  • Branding

  • Crafts